Cadena Technologies Help US-based Restaurant Management System Firm Rapidly Grow and Close Local Deals in GCC Region

Company Background:

Our client is a leading US-based Restaurant Management System firm that provides comprehensive solutions for businesses to streamline their operations, improve efficiency, and increase revenue. They offer a Table Management System, similar to OpenTable, that allows restaurants to manage reservations, waitlists, and seating arrangements. They were looking to expand in the GCC (Gulf Cooperation Council) region and close deals with local hospitality chains.

Challenges:

• Difficulty in understanding the specific needs and challenges of restaurants in GCC region
• Difficulty in building relationships with potential clients in a crowded and competitive market
• Limited resources for sales and marketing efforts in the region
• Difficulty in navigating complex regulations and compliance requirements in GCC region
• Difficulty in reaching and engaging with potential clients due to a fragmented market and lack of a targeted approach

Solution:

Cadena Technologies, including our Discovery Portal, BuyBeacon and IntelliConnect, were brought on to help the US-based Restaurant Management System firm expand in the GCC region and close deals with local hospitality chains.

• Our Discovery Portal helped the client identify potential clients in the GCC region and develop a targeted approach to reach them.
• BuyBeacon, an AI-based intent tool, helped the client understand the buying intent of potential clients and their specific needs, making it easier to target the right prospects.
• IntelliConnect, an AI-based outreach tool for Sales and Marketing activities, helped the client reach and engage with potential clients in an efficient and effective manner.

Results:

Within a year, our technologies helped the US-based Restaurant Management System firm rapidly grow and close deals with large and small hospitality chains in the GCC region. The company was able to establish a strong presence in the GCC market, thanks to the targeted approach and support

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