Business development

Account-Based Relationship Management

Harness a unique sales & marketing approach which relies on pre-established relationships. Ensuring your pipeline is filled with qualified, and held appointments with the right prospects, from the right enterprises.

GCC-Specific Prospecting

At Cadena, we champion a unique approach with our Relationship-Based Lead Generation, harmoniously blending specialized outbound SDR expertise with existing account management and the unmatched capabilities of the Cadena platform. This integration transforms every sales outreach into a masterstroke, optimized for results.

Cadena's talent to
Sustain Your Growth

Our turnkey processes enable clients to have highly targeted, sophisticated sales prospecting executed at scale. We’ve specialized sales development down to an outcome-based science geared towards helping our customers funnel qualified GCC prospects into their sales teams.

From there, we constantly optimize and refine our approach using powerful proprietary software to bring qualified appointments to your organization, consistently. It’s managed, affordable growth — virtually on-demand.

Pipeline acceleration

Your Expertise + Our Prospecting Talent = Pipeline Acceleration

GCC Sales growth is hard. Qualified talent is in short supply. Fully loaded salary, overhead and bonuses for Arabic-speaking talent is expensive. And tenures are notoriously short.

With Cadena, you outsource the headaches. We retain teams for our clients. You know your company and customers. We have the inside sales chops to deliver the perfect message, to the perfect prospect, at the exact right time.

The future of GCC Sales

Human-Powered Prospecting at Scale. From years of
experience providing best-in-class sales services and using
the top tools for sales enablement, we’ve learned a few lessons

01

Putting the right resource on the right activities is hard

02

Handling replies quickly and effectively is crucial for appointment setting

03

Optimizing activities that result in the best outcomes is critical

Now, you benefit from our collective sales development experience and the Cadena Platform which allows you to gain actionable insights and real-time reporting to optimize sales development and prospecting titles to make sure yours (and ours) reps are getting the right message to the right prospect at the exact right time.

Schedule platform demo

Performance Based Appointment
Setting & Lead Generation

Hire any number of Sales's as long as your budget and ICP allows for them.

CADENA Executive
Proven Playbooks
Creative + Copy
Strategy + Management
Campaign Review

Fulltime Executives
Campaign Manager
Platform Access

Orchestrated Outbound Is Your
Competitive Advantage

Sales Orchestration Technology

We’ve created the first-of-its-kind Sales Orchestration Platform to optimize sales development activities, placing the right person on the right activity at the right time to drive efficiency and accelerate top-of-funnel action with qualified appointments served up to your sales exec team.

Skilled, Trained, and Educated Staff

Each SDR is college educated, and most of our staff have advanced degrees.Our model includes company-wide and specific skill-set training with regards to customer response times, demand generation strategies, prospect psychology, account-based methodologies, and optimal messaging.

Measure What Matters

Cadena Platform and DB provides next-generation analytics, insights and trends to validate your ICP, analyze decision-maker responses, optimize SDR activities, and visualize your top-of-funnel sales success in real-time.

Multi-Channel Outbound Mastery

Cadena provides leading-edge sales enablement tools including: chatbot software, marketing platform, programmatic ads tools, sales enablement tools, lead scoring, research, dialer, real-time chat, appointment setting, project management, and CRM access.

Accountability

All Cadena dedicated SDR Teams are managed at both Department and Customer Success levels, providing quality assurance across activities, tasks, and work done on your behalf.

Move In-House, At Any Time

All campaigns, processes, and playbooks, are ready for you to take over and are part of your platform subscription making it effortless for your team to continue the momentum and achieve results with your own team.

Serious ROI

We like to say that our human-powered and machine-driven services provide superior return on investment to any comparable sales development approach— but wait - it's performance based. You pay for results only.

We have helped hundreds of organizations go to market quickly, penetrate key named accounts, establish market share in new verticals, and create predictable pipelines.

Why Orchestrated
Outbound Works for You

Go to Market

Adding Cadena is the shortest path to market to find sales leads and generate qualified appointments.

Predictable Pipeline

The Cadena People, Process, Platform model is turnkey— fast to start and easy to scale, from 1 SDR Team to 25 or more. The continuity of repeatable, daily processes provides a steady stream of qualified appointments you can build your business around.

Penetrate New Markets

The strength of the Cadena research-driven approach enables clients to directly target wholly new buyers and markets.

Atul K.

Co-founder, eSourcing Portal

“Cadena gives us us the option of being able to quickly employ and re-employ our sales strategy and directly meet senior prospects within the segment we are going after in GCC.”

Salma Al H.

Director, Enterprise

“It's an interesting offering for Fintech companies. We will continue with Cadena as our own regional presence and client-base grows.”

Andrew W.

CEO, Logistics Tech