Cadena helps Asia-based HR Tech 4.0 SaaS Firm Close High-Value Deals in GCC Region

Company Background:

Our client is a prominent Asia-based HR Tech 4.0 SaaS firm that provides a comprehensive Performance Management, Talent Management, and Talent Acquisition tools for businesses to streamline their HR processes and improve efficiency. They were looking to expand in the GCC (Gulf Cooperation Council) region and close high-value deals with key clients.

Challenges:

• Difficulty in understanding the specific HR needs and challenges of businesses in GCC region
• Difficulty in building relationships with potential clients due to the highly competitive market
• Limited resources for sales and marketing efforts in the region
• Difficulty in navigating complex regulations and compliance requirements in GCC region
• Difficulty in reaching and engaging with potential clients due to a fragmented market and lack of a targeted approach

Solution:

Cadena, our tech-enabled sales agency was brought on to help the Asia-based HR Tech 4.0 SaaS firm expand in the GCC region and close high-value deals with key clients. We provided a combination of services to help the client achieve their goals.

• We used our prospect discovery platform to identify over 10,000 senior HR leaders in the GCC region and develop a targeted approach to reach them.
• Our AI-based intent tool helped the client understand the buying intent of potential clients and their specific HR needs, making it easier to target the right prospects.
• Our IntelliConnect, an AI-based outreach tool for Sales and Marketing activities, helped the client reach and engage with potential clients in an efficient and effective manner.
• Our sales team helped the client navigate the complex regulations and compliance requirements in GCC region and build relationships with potential clients despite the highly competitive market.
• Our team helped the client close 6 high-value deals with key clients in the GCC region by using a strategic sales approach and positioning the client as the best solution in the market.

Results:

Within 1 year of working with Cadena, the Asia-based HR Tech 4.0 SaaS firm was able to close 6 high-value deals in the GCC region. These deals were 25% larger than the average deal size the company had closed previously, resulting in a significant increase in their revenue and market share in the region. The company was able to establish a strong presence in the GCC market and continue to grow their business in the region, thanks to the targeted approach and support provided by Cadena.

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